01
User journeys and onboarding
Make first steps, error states, help and approval points clear.
A useful product
needs a place in everyday work.
Adoption runs through our design and development work: understandable interfaces, onboarding, training and feedback from real use. We can also work on an existing product to resolve a specific friction point.
Our approach
Adoption is part of every stage.
We identify the users involved, the changes to their work and the barriers to use. The scope sets out which journeys to improve, materials to deliver and people to train.
Deliverables
- Onboarding journeys and contextual help within the agreed scope
- Documentation and training materials
- User feedback and improvement priorities
- Measurement plan to approve before adding any tracking
Across product and AI projects
Prepare for use as well as delivery.
Onboarding needs are identified during scoping and checked with users.
02
Documentation and training
Prepare role-specific materials, examples and sessions based on the features actually delivered.
03
Feedback and measurement
Gather feedback, track the agreed indicators and prioritise fixes. Any new measurement tool requires approval.
Our method
Observe,
support, adjust.
Focused work on the product and its users. Acquisition campaigns and editorial SEO services are not included.
Observe the obstacles
Talk to users and review existing journeys without assuming they are effective.
Make onboarding easier
Improve interfaces, document limitations and train the people involved.
Adjust based on feedback
Review usage, identify remaining difficulties and agree on useful improvements.
Our work
Projects involving this expertise
Scroll through projects with the left and right arrow keys. Home and End jump to the first and last items.
Bakila
Launching a mobile app for booking craft experiences
Bakila is a mobile app for booking unique experiences with craftspeople and businesses showcasing French expertise. Users can discover visits, workshops and courses based on their interests: crafts, decorative arts, wine, nature, farming, industry, technology, gastronomy, fashion, textiles, cosmetics, wellbeing, sport or cars. The work involved building a clear, engaging mobile experience to explore activities, personalise a feed, view venues on a map, save favourites, book quickly, choose a time slot, pay securely and receive a digital ticket with a QR code. The focus was therefore not cooking, but a discovery and booking platform that makes living heritage, craftspeople and local experiences more accessible through a simple mobile interface.
Mobile app · Travel · Craftsmanship
Stanton Wallace
Rebuilding a Talent Management consultancy's website
Stanton Wallace, an independent French consultancy in Talent Management and Strategic Intelligence, needed a website reflecting its demanding positioning: reveal the strength of talent, inform decisions and support leaders in sensitive situations. The work involved completely rebuilding its corporate website to create a premium, clear and credible digital presence around four core areas: Executive Search, Decision Intelligence, Collective Intelligence and Convergence. The challenge was to create an elegant, readable and reassuring institutional experience, with enough editorial depth to convey the firm's distinctive methods, evidence and human approach to strategy.
Website · Identity · Consulting
Expansion
Rebuilding a European Aerospace & Defence fund's website
Expansion is an early-stage fund supporting European Aerospace & Defence entrepreneurs, from pre-seed to Series B, with a clear ambition: support European technological sovereignty. The website needed to make this positioning immediately clear to founders, investors, industrial partners and institutions, while showcasing a portfolio spanning satellites, space data, in-orbit services, secure communications, defence AI and autonomous systems. The work involved rebuilding the entire website to give the fund a more authoritative, clear and operational digital presence, presenting its investment thesis, team, portfolio, news and company submission journey.
Website · VC · DeepTech
FAQ
Is adoption a separate service?
It is part of design and deployment: understandable journeys, onboarding, documentation and training. A focused engagement on an existing product is also possible, with a defined scope.
How do you measure usage without adding more trackers?
We start with user feedback and the data already available. Any new measurement tool or event is defined with you, taking its purpose, privacy and necessary consent into account.
Does this service include acquisition campaigns?
No. This scope covers product usage and onboarding. Campaigns, media buying and editorial SEO services are not included.
Adoption & onboarding
Shall we talk?
Tell us about the product and the difficulties its users face.