Creating an AI platform to rethink job searching

Context

WhyNotYou is a platform designed to rethink job searching through a simpler, more direct and enjoyable approach than traditional journeys. ligne8 Studio supported the entire product: a mobile app for discovering opportunities, creating a profile, applying more easily and enjoying a smoother experience than on traditional platforms; an employer back office for posting jobs, managing applications, reviewing candidate profiles and managing a presence on the platform; and AI integrated into the product to improve the user experience, from profile creation assistance to surfacing relevant opportunities, analysing applications and improving interactions between candidates and employers. The aim was to create a complete product that is useful for candidates and easy for employers to use. Two months after launch, the app had reached the App Store Top 15, only a few places behind LinkedIn.

Our contribution

• Design and develop the candidate mobile app: opportunity discovery, profile, applications and user journeys.
• Create an employer back office for job posting, application management and recruiter presence.
• Integrate AI features to assist profile creation, qualify applications, surface relevant opportunities and improve interactions.
• Post-launch support on product clarity and traction, with the app entering the App Store Top 15 two months after release.