Ambassia
Creating a platform connecting brands with student ambassadors
Mobile app · Campus · Gen Z
View the projectContext
Ambassia connects brands with Gen Z through a community of student ambassadors on campuses. The product has two aims: let students download the app, create a profile in seconds, choose brand missions, share authentic content and unlock rewards; and let businesses target specific schools, cities and profiles, launch campaigns quickly, track results in real time and measure ROI. ligne8 Studio helped structure a complete product combining a mobile app, ambassador experience, business offers, tracking dashboard, levels, campus missions, user-generated content, street marketing, events and contact journeys. The challenge was to make Gen Z acquisition more concrete, local and measurable than traditional advertising.
Objectives
- Create a simple app for students to join the community, choose missions and track rewards.
- Give brands a clear tool to launch campus campaigns, target relevant profiles and measure impressions, conversions and acquisition costs.
- Structure a clear offer around the ambassador programme, Digital+ module and mission formats: events, distributions, content, unboxings and street marketing.
Our contribution
- Scope student and business journeys: onboarding, ambassador profiles, missions, levels, rewards, campaigns and sales enquiries.
- Design the ambassador mobile experience with available missions, progress, statuses and concrete student benefits.
- Structure business pages around campus targeting, authentic ambassadors, dashboards, measurable ROI, offers and user-generated content modules.
- Develop a responsive platform to present the offer, reassure brands, guide students and support the commercial launch.
Ambassia: context figures
400+
ambassadors
20+
targeted campuses
89%
engagement
5 min
campaign launch
Product or company figures presented in this case study. They do not measure the impact of our contribution.
A similar situation?
Let's talk.
We start with your business reality, then define the engagement, objectives and the right level of involvement.